Marketing for your practice.
Social content and marketing for therapists, nurse practitioners, coaches and small practices. Written by someone who works in mental health, so you won't spend the first three calls explaining your field to a marketer. A fixed price agreed before we start, and everything in your name at the end.
A 15-minute call, then a written scope and a fixed price. No charge, no obligation.
- Posts, written and designedWe interview you first, so what goes out sounds like you. You should recognize yourself in it.
- Short video and reelsCut, captioned and ready to post, from whatever you can realistically record.
- Everything planned aheadYou'll know what's going out and roughly when, so none of it depends on you having an idea on a Tuesday night.
- Scheduled, or handed to youWe can post it for you, or hand it over for you to post. They're your accounts either way.
- Everything in your nameFiles, logins, accounts. Stop any time and it all keeps working.
How much of each you get is written into your scope before anything starts, so there's one number and nothing ticking.
What we actually do.
Enough to keep the practice visible without it turning into another job.
Social content
Posts and reels in your voice, on the platforms your referrals and clients actually use. They should sound like you on a good day.
Video and audio
Short pieces cut from what you can record on your phone between sessions. You don't need a studio, a crew or a day off to make them.
Getting found
Your profile, your listings and your page saying the same clear thing, so someone searching can tell what you treat and whether you're taking clients.
What to say, and to whom
Usually the real problem. Who you'd like more of, what makes someone choose one practitioner over another, and the few things worth saying more than once.
The admin around it
Booking links, intake, a newsletter, the reply you retype fifteen times a week. None of it is complicated. It's just what eats your evenings.
A practice site, if you need one
A page you're not embarrassed to send a referral to, that you can update yourself. Often the first thing worth fixing.
Where we draw the line.
Most marketing advice, applied to a practice like yours, gets you in trouble. So here's what we won't do, in writing, before you ask.
Nothing that puts a client in a post.
Your work is confidential, and if you're licensed your board has rules about how you can advertise. Both of those sit above anything a campaign might be worth.
- No client testimonialsNot anonymised, not composited, not "a client once told me." We won't ask you for them.
- No case storiesNo before-and-afters, no session anecdotes, no recognisable details wearing a different name.
- No outcome promisesNo cure rates, no "results," no success percentages. Nothing that reads as a guarantee of treatment.
- No crisis baitNo fear-first hooks, no symptom quizzes designed to convert, no urgency invented to fill a calendar.
- Nothing posted without youYou see and approve every piece before it goes out. Nothing is scheduled on your behalf unseen.
- Nothing published straight from a machineEverything is written and checked by a person, and nothing goes out until you've approved it. AI tools help with the grunt work behind the scenes, but they never get the last word.
To be plain about it: this is how we work, not legal advice. Your professional obligations are yours: your board's advertising rules if you're licensed, and HIPAA if it applies to you. If something sits in a grey area we'll say so and leave it out rather than post it and find out.
How it works.
No mystery, no meter running.
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You tell us about the practice.
Who you see, who you'd like more of, what you've already tried. Fifteen minutes, no charge, no pitch.
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You get a written scope and one number.
What goes out, how often, who posts it, what it costs. The number doesn't move. If the scope needs to change, we talk first.
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We interview you first.
A real sit-down about how you talk, how you think about the work, the words you use and the ones you'd never say. Everything written after this comes out of that conversation, which is why the posts sound like you and not like a stranger guessing.
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You approve everything before it's public.
Drafts come to you first, every time. Cut anything, for any reason, without a debate about it.
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It's yours to keep.
Accounts, files and logins in your name. If you never speak to me again, everything keeps working.
Marketing isn't the only thing we do.
Zimbug builds things too, and always has. If what you need is a proper practice site, a booking system, or the app you keep describing to people, that's the same conversation and the same fixed-price scope. And if you want a straight answer about where AI is worth the money in a small practice and where it plainly isn't, you can have that as well.
I'm Ashlee. I work in mental health, and I build.
I came up through healthcare and filmmaking, teaching myself to build the whole way through. That means you don't have to explain what a no-show rate is, why a waitlist isn't the same as demand, or why you can't put a client in an ad.
You talk to me directly, from the first call onward — no account manager, no handoff, no chain of people to get through. You always know who's doing the work, and you can always ask how it's going.
Tell me about your practice.
Rough is fine. Even "I know I should be posting and I'm not." I read these myself and reply within a day, usually with a couple of questions and a number.